With over two million active monthly users, Facebook has created a large community of connections between individuals and businesses. As a business, it is imperative that you have a Facebook page so you can take advantage of the mass amount of connections.
Instead of thinking of a Facebook page as a “must-have” for any new business, think of it as a chance to create a memorable brand for your business that people will be able to identify with. However, if not used properly, Facebook can be a waste of time and energy, so as an individual or business, you should take advantages of all the tools Facebook has to offer to get the best payoff.
Clear and Concise Page Name
Creating a page name is one of the first things you do when setting up a Facebook page, but it is also one of the most important. Potential or current clients should be able to find your business on Facebook with little effort, and the best way to ensure that is to have a simple name, such as your company’s name. A simple page name will increase accessibility of your business, which will show your clients that your company is active and available online. In this case, less is more, so just keep it simple.
Image and Description
The “About” section on Facebook should give a potential client all the information they need to know about your business, such as email, phone number, and website URL. This has a similar effect to having a simple page name: accessibility. If clients see that your business has multiple ways to be reached, they will be willing to do business with you. Even including your company’s other social media sites will show how pervasive your company’s online presence really is.
When choosing a background image, think about a visual element that will add to the brand you are trying to create. This should be an image that represents what your business does. For example, if your business sells a concrete product, have a picture of your product. Most people opt for a logo because it is a good visual aid that clients can link with the business. This is an image that will ultimately be the face of your company, so make sure it is memorable and representative of what your company strives after.
Keep an eye on your competitor
Facebook gives people the chance to keep their friends close, but their competitors closer. With thousands upon thousands of Facebook pages, there is a lot you can learn from how other people strategize their posts. Specifically, look at your competitor’s page and see what type of content they are posting and how they are strategizing their posts. Take the things you learn and apply it to your own page to maximize your outreach, which is essentially to the same audience. For example, if your competitor is promoting certain businesses, look into why and whether that is a good step for you to take.
Add a personal touch
Besides being accessible through a simple page name and detailed description, you also want your business to have a friendly and personable appearance. When potential clients look on your page, you want to assure them that your company cares about their concerns and aims to meet their needs. Try to reply back to comments or questions as soon as possible to show that your company is present and eager to get in touch with potential clients. Even posting a short video or picture of “a day at work” gives people a personality behind the brand that will be relatable and personable.
Sources:
https://blog.hootsuite.com/optimize-facebook-page-business/
http://www.convinceandconvert.com/social-media-strategy/optimize-your-facebook-page/